Ad Age, Paid Media, PR and Earned Media

No pleading, no convincing, no dreary academic language that obscures the point: Brand development, marketing and public relations are blending.

Telling a story beyond the product

Sometimes it’s just a company’s inherent brand philosophy that leads to telling great stories and connecting people with the brand.  The fact is brands struggle to find their niche, their voice and more importantly, a way to be relevant and truly connect with people that goes beyond the product or service they offer.  That connection [...]

What do you tell “PR101″ students today?

As I look over my past presentation as I prepare to talk with a local college class today, I have to make some major revisions.  It’s kind of nice to see predictions come true.  Amazing what a year or two will do. While the Cutlip definition of public relations still holds up, and what is [...]

For Small Companies, Successful Social Media Strategies Start Internally

I am a firm believer that you should hire someone specifically for social media. I think that it is an important part of your marketing strategy, and it deserves full time attention. I do realize however, that some companies cannot afford to take on new staff, and would rather not put their online brand in the hands of an intern (which I agree with). If this is the case it is a good idea to make the entire team accountable so that everyone has something to say, and everyone will be cautious about the material they put online.

3 Steps to Managing Your Company’s Social Media Policy

With online conversation now a way of life, it is very important to monitor the information that is being said about your company. You cannot always control the external voices online, but you can (and should) control the voices coming from your organization. The best way to control your company’s brand online is not necessarily [...]

Old Man Winter Is Knockin’

I am a true New “Englander” at heart and enjoy the four seasons Connecticut has to offer. We really get the best of it here. Personally, autumn is my favorite time of year. The humidity is gone, the trees radiate beautiful, bright leaves and there’s nothing like the cool, crisp smell in the air. As [...]

Press Release: Dan Healy Joins Mason Onofrio as New Media Manager

Former BrazenCareerist social media guru joins Mason Onofrio offering Connecticut businesses a sophisticated instate resource NEW HAVEN, Conn., (Oct. 9, 2009) – From Twitter to Facebook, blogging and beyond, social media is taking the world by storm. From a business perspective, social media is connecting brands directly with their followers and global communities by combining [...]

Press Release: Mason, Inc. Adds Manager, Interactive, and New Media Design

Neil Johnson joins award-winning advertising and public relations agency BETHANY, Conn., (September 25, 2009) – Bethany-based Mason, Inc. announced today that Neil Johnson has joined the agency as Manager, Interactive & New Media Design. Johnson will be responsible for designing new media, e-marketing and other web-based and interactive programs at Mason. Mason clients include Acadia [...]

Want to create a viral marketing campaign? Get brand evangelists.

Brand evangelists have been around forever. Think back to the paper boys in the early part of the 20th century standing on the corner shouting headlines in order to sell the local periodical. They were out there building brand awareness, while using the headlines as the hook. Times have changed a bit and instead of [...]