Small Businesses: Show Customer Appreciation by Recognizing Your Customers Online

Showing appreciation for clients and customers comes in many forms.  Some industries have it figured out, and instead of getting creative, they just follow trends.  For example, large retail outlets have, “Customer Appreciation Days” that give customers up to 20 percent or 30 percent off their purchases.  Restaurants have customer loyalty cards that give you a free sandwich [...]

When Is The Right Time To Fire a Client?

Yes, I said it. Firing a client. Sounds completely crazy, especially in this economic environment, right? Shouldn’t agencies cling on to any piece of business they have and take anything and everything that comes through the door? Not really, and I’ll explain why. First, this isn’t an easy topic to tackle, and for many reasons. [...]

Social Media Analysis: Understanding Your Client

My most recent client project has been to put together a social media analysis. What this means is that I go through a thorough process that helps me to identify the conversations and the influencers online, and then I quantify it. Sometimes the quantity is comments, sometimes it is hash tags, and in some cases [...]