When Is The Right Time To Fire a Client?

Yes, I said it. Firing a client. Sounds completely crazy, especially in this economic environment, right? Shouldn’t agencies cling on to any piece of business they have and take anything and everything that comes through the door? Not really, and I’ll explain why. First, this isn’t an easy topic to tackle, and for many reasons. [...]

Telling a story beyond the product

Sometimes it’s just a company’s inherent brand philosophy that leads to telling great stories and connecting people with the brand.  The fact is brands struggle to find their niche, their voice and more importantly, a way to be relevant and truly connect with people that goes beyond the product or service they offer.  That connection [...]

Old Man Winter Is Knockin’

I am a true New “Englander” at heart and enjoy the four seasons Connecticut has to offer. We really get the best of it here. Personally, autumn is my favorite time of year. The humidity is gone, the trees radiate beautiful, bright leaves and there’s nothing like the cool, crisp smell in the air. As [...]

NBC, Meet the Mason Inc. Team!

Our office and some clients recently had the pleasure of touring the new NBC studios here in Connecticut. Unless you’ve been living under a rock lately, or just don’t watch TV, you may have heard that they built a new facility that is the first high definition (HD) studio here in Connecticut. I could describe [...]

Hey Kermit! It’s Easy Being Green!

Kermit the Frog said it’s not easy being green. Well, according to kids in the greater Bridgeport area, it can be easy (and fun) being green. One of the rewards of the public relations profession is seeing your hard work and events come to life. The client meetings, conference calls, concept sessions, brainstorms, media pitching [...]

Can Ink Be Saved?

President Barack Obama, who is a self-proclaimed “newspaper junkie”, has taken an interest in the health of newspapers. Could this be the next big federal bailout? In a story recently published by the Pittsburgh Post-Gazette, Obama met with editors from the Post-Gazette and The Blade of Toledo to discuss the current health of the newspaper [...]

Interns Rule!

Interns are always a great asset to any work environment. I personally enjoy their enthusiasm, willingness to learn and ability to make a darn good coffee. Ok, everything but the latter. None of our interns make coffee here at Mason Onofrio. We teach them the skills they need to survive in the “real world”. Our [...]

The Client Vendor Relationship- In the Real World. We’re not a taco stand!

It’s Friday, the weekend is here and I’m feeling a little punchy. Hence, the hysterical video you’re about to see. However, before the big show, a word from our sponsor… Although the video is done in a very humorous manner, it’s very important to understand that the business of a public relations, advertising, branding agency [...]

Swine Flu Mania!

I recently read an article in the Wall Street Journal talking about how soap makers and others are hitching their ads to Swine Flu. That’s a very, very slippery rope– no pun intended. However, brands like Dial are tweaking their message to focus on germ-fighting by washing your hands. They’re not specifically referencing Swine Flu, [...]

Is the Future of Advertising Public Relations?

I know, it’s a strong statement, right? I’ve always been a firm believer that it takes more than just one discipline to move a product, get your message across, create interest, ring the cash register, or more importantly, engage your audience. As things continue to evolve, smart marketers are looking at newer, more exciting and [...]