The Trade Show Lesson: Using Traditional Marketing to Learn About Social Media

I attended a great presentation yesterday that was put on by The Essex Group at the GNHCC.  The topic of the presentation was Secrets to Trade Show Success.  To most in my age group, this topic may not spark much interest, and I would be lying if I said I couldn’t sleep the previous night [...]

Hey Kermit! It’s Easy Being Green!

Kermit the Frog said it’s not easy being green. Well, according to kids in the greater Bridgeport area, it can be easy (and fun) being green. One of the rewards of the public relations profession is seeing your hard work and events come to life. The client meetings, conference calls, concept sessions, brainstorms, media pitching [...]

Peanuts! Getch’er Peanuts Here!

Imagine a world without peanuts. No more peanut butter and jelly sandwiches. No more peanuts at the ball game. No more Reese’s peanut butter cups. No more peanuts at the local bar. I know, it’s a big stretch, but the recent peanut salmonella scare made me go without peanut butter for a couple of weeks. [...]

Happy Birthday Mac!

Close your eyes, make a wish and blow out the candles. The Macintosh turns 25 this Saturday January 24, 2009. Apple truly possesses that “passion for the brand” in the greatest sense. It’s become almost cult-like with a worldwide army of brand enthusiasts that travel the planet for store openings, stand in line for hours [...]