When Is The Right Time To Fire a Client?

Yes, I said it. Firing a client. Sounds completely crazy, especially in this economic environment, right? Shouldn’t agencies cling on to any piece of business they have and take anything and everything that comes through the door? Not really, and I’ll explain why. First, this isn’t an easy topic to tackle, and for many reasons. [...]

What do you tell “PR101″ students today?

As I look over my past presentation as I prepare to talk with a local college class today, I have to make some major revisions.  It’s kind of nice to see predictions come true.  Amazing what a year or two will do. While the Cutlip definition of public relations still holds up, and what is [...]

Old Man Winter Is Knockin’

I am a true New “Englander” at heart and enjoy the four seasons Connecticut has to offer. We really get the best of it here. Personally, autumn is my favorite time of year. The humidity is gone, the trees radiate beautiful, bright leaves and there’s nothing like the cool, crisp smell in the air. As [...]

Want to create a viral marketing campaign? Get brand evangelists.

Brand evangelists have been around forever. Think back to the paper boys in the early part of the 20th century standing on the corner shouting headlines in order to sell the local periodical. They were out there building brand awareness, while using the headlines as the hook. Times have changed a bit and instead of [...]

Hey Kermit! It’s Easy Being Green!

Kermit the Frog said it’s not easy being green. Well, according to kids in the greater Bridgeport area, it can be easy (and fun) being green. One of the rewards of the public relations profession is seeing your hard work and events come to life. The client meetings, conference calls, concept sessions, brainstorms, media pitching [...]

No Time to Waste in PR

Mason Inc., along with Mason Onofrio PR is a very successful and established advertising and public relations firm in Bethany, CT. The experience and success they have is unique and very diverse. I made this realization the first time I walked into the office. I walked through the visitor’s door and saw a Bruegger’s Bagels [...]

Can Ink Be Saved?

President Barack Obama, who is a self-proclaimed “newspaper junkie”, has taken an interest in the health of newspapers. Could this be the next big federal bailout? In a story recently published by the Pittsburgh Post-Gazette, Obama met with editors from the Post-Gazette and The Blade of Toledo to discuss the current health of the newspaper [...]

The Client Vendor Relationship- In the Real World. We’re not a taco stand!

It’s Friday, the weekend is here and I’m feeling a little punchy. Hence, the hysterical video you’re about to see. However, before the big show, a word from our sponsor… Although the video is done in a very humorous manner, it’s very important to understand that the business of a public relations, advertising, branding agency [...]

Swine Flu Mania!

I recently read an article in the Wall Street Journal talking about how soap makers and others are hitching their ads to Swine Flu. That’s a very, very slippery rope– no pun intended. However, brands like Dial are tweaking their message to focus on germ-fighting by washing your hands. They’re not specifically referencing Swine Flu, [...]

Is the Future of Advertising Public Relations?

I know, it’s a strong statement, right? I’ve always been a firm believer that it takes more than just one discipline to move a product, get your message across, create interest, ring the cash register, or more importantly, engage your audience. As things continue to evolve, smart marketers are looking at newer, more exciting and [...]