Blog Has Moved!

Hey All, We have moved our blog to a much cooler domain name, with a much much cooler design. Head over to our new blog at www.mason23.com/blog. Thanks!

Ad Age, Paid Media, PR and Earned Media

No pleading, no convincing, no dreary academic language that obscures the point: Brand development, marketing and public relations are blending.

Telling a story beyond the product

Sometimes it’s just a company’s inherent brand philosophy that leads to telling great stories and connecting people with the brand.  The fact is brands struggle to find their niche, their voice and more importantly, a way to be relevant and truly connect with people that goes beyond the product or service they offer.  That connection [...]

All Things Green On St. Patrick’s Day!

The sounds of U2 rocking it out. Shepard’s pie with corned beef and cabbage. A delicious green beer. Donning your best green outfit. Dancing and smiling leprechauns. Ahh, St. Patrick’s Day. We’re all a little Irish on March 17th, aren’t we? St. Patrick’s Day is one of those holidays that offers brands endless possibilities for [...]