Ad Age, Paid Media, PR and Earned Media

Kudos to the Council of Public Relations Firms for using paid media to promote a profession that has until recently been based on earning media for organizations.

As I tell many clients, advertising can be a very effective pr tactic.  Especially if you are trying to guarantee that your message is delivered as intended.  Crisis situations, leadership building through op-ed ads, etc.

One of the challenges that our profession faces is getting reporters to write pleasant things about the true nature of public relations.  Most times, the “s” or “f” or ”p” word is used to describe the public relations profession.  Thankfully, today we also have more direct channels via social networks to help us communicate our value beyond media relations.

But, what I really like about the Council’s approach in the October 26 paid supplement in Advertising Age is the tone of the articles.  No pleading, no convincing, no dreary academic language that obscures the point:  Brand development, marketing and public relations are blending.

Thanks for advocating for our profession by taking the road less traveled — traditional advertising.  I’m pretty certain that you’ll see a return on this investment.  The only criticism here is that I cannot link to the actual article — or in this case the ad — since Ad Age doesn’t show it on their home page.  The next best thing for the Council to do would be to have a link on its site.   It’s not too late.

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2 Responses

  1. […] Ad Age, Paid Media, PR and Earned Media « Sound Bytes masononofrio.wordpress.com/2009/10/30/ad-age-paid-media-pr-and-earned-media – view page – cached + New Sound Bytes blog post: Telling a story beyond the product. Some food for thought, literally. http://bit.ly/4mtvX2 21 hours ago + @wave2wave Great, thanks! 1 day ago * Categories + Advertising +… (Read more)+ New Sound Bytes blog post: Telling a story beyond the product. Some food for thought, literally. http://bit.ly/4mtvX2 21 hours ago + @wave2wave Great, thanks! 1 day ago * Categories + Advertising + Bad PR + Brand Development + Events + Press Releases + Public Relations + Social Media + The Team + Uncategorized * Recent Posts + Ad Age, Paid Media, PR and Earned Media + Telling a story beyond the product + What do you tell “PR101″ students today? + For Small Companies, Successful Social Media Strategies Start Internally + 3 Steps to Managing Your Company’s Social Media Policy * Oldies but Goodies + October 2009 + September 2009 + June 2009 + May 2009 + March 2009 + February 2009 + January 2009 (Read less) — From the page […]

  2. Thank you regarding your awsome post. I am going to keep an observation on your site, i allready saved it to own list 🙂

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