Hospital for Special Care Offers Free Brain Injury and Neurobehavioral Screening for Veterans

NEW BRITAIN, Conn. (November 11, 2009) – With Veterans Day approaching on November 11, our thoughts turn to supporting our veterans.  Hospital for Special Care (HSC) is offering screenings for the effects of Traumatic Brain Injury (TBI) in veterans returning from service in Iraq and Afghanistan.  HSC is an extensive resource to veterans and their families on the education and treatment of TBI.

Many veterans may be suffering symptoms of TBI after exposure to bomb blasts, a blow to the head, the head striking an object or lack of oxygen.  However, these symptoms may not be recognized as a brain injury and as a result, veterans may not be getting the treatment they need.

The free electronic TBI screenings offered via phone and through www.hfsc.org will direct veterans to appropriate treatment if warranted.  In addition, HSC has created a package of educational resource materials for veterans and their families.

“This is an opportunity for us to help veterans affected by TBI get on the road to better health,” said Hospital for Special Care President and Chief Executive Officer, John Votto, DO, FCCP.  “At Hospital for Special Care, we understand the issue of TBI in returning veterans based on our experience in treating vets and others with TBIs.  What’s more, we have become increasingly concerned based on our research that some veterans may be suffering potential long-term effects from mild traumatic brain injury and not even know it.”

Traumatic Brain Injury can result in one or more of the following symptoms:

  • A brief loss of consciousness
  • Loss of memory immediately before or after the injury
  • Any alteration in mental state at the time of the accident
  • Persistent post-concussive symptoms such as irritability, headache and difficulty concentrating

If you know a veteran experiencing any of the above symptoms or a family member who wants more information about brain injuries, Hospital for Special care can provide the resources and education needed to gain a better understanding of the injury and its treatment.  Free informational materials are also available to veterans and their families.

To obtain these materials, or get further information, call Hospital for Special Care at (860) 612-6310 or contact via email at vetsoutreach@hfsc.org.

About Hospital for Special Care:

As the only long-term acute-care hospital in the nation serving adults and children, New Britain, Conn.-based Hospital for Special Care is nationally recognized for advanced care and rehabilitation in the highly specialized areas of pulmonary care, acquired-brain injury, medically-complex pediatrics, neuromuscular care and spinal cord injury.  Hospital for Special Care operates inpatient and outpatient facilities serving Southern New England on a not-for-profit basis.  Please visit www.hfsc.org for more information.

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Press Release: New Haven-Based Social Media Team Takes Integration to the Next Level

New Haven-Based Social Media Team Takes Integration to the Next Level

Connecticut agency embraces the direct channels of social media

NEW HAVEN, Conn., (Nov. 4, 2009) – The public relations industry is changing the way businesses connect with people. More than ever, it is imperative for business leaders to recognize that conversations about their brands, products and services are occurring with or without their participation. In the digital age, social media is an essential part of a complete, integrated brand marketing strategy.

From public relations to traditional advertising, Mason provides social media strategy and services before, during and after the start of the program. Mason’s social media team includes Dan Healy, Derek Beere and Neil Johnson.

Dan Healy, Manager, New Media, works with clients to first conduct a social media analysis by identifying where conversations in their industries are occurring, who the influencers of those conversations are and how visible any competitors may be.

Derek Beere, Brand Supervisor, successfully integrates social media platforms such as Facebook and Twitter in social media conversations as a means of further targeting his clients’ campaigns. Beere seizes opportunities that social media offers through his research.

Neil Johnson, Manager, Interactive & New Media Design, designs e-marketing programs to support to online activity developing original and functional design solutions for a wide range of applications.

“Mason provides a closed-loop program, and we take integration to the next level,” said Francis Onofrio, APR, executive vice president, Mason, Inc. “With our social media expertise, we help clients build better relationships with their constituents and make it easy for them to participate in conversations where they previously did not have a voice or understand the rules of engagement.”

Onofrio added that as a full-service agency with a specialty in brand development, integrating social media into a public relations, new media and traditional advertising campaign is essential. “Social media is a critical channel to connect your brand with people, and it provides you with an opportunity to create a community among your brand. Its direct communication value goes beyond traditional marketing campaigns.”

New Haven, Conn.-based Mason, Inc. provides clients with strategic communication programs including marketing communication planning, public relations, advertising, interactive services, and promotions. Mason clients include Acadia Insurance Co., the Connecticut Sun, Yale-New Haven Hospital, The United Illuminating Co., Hospital for Special Care, Kardea Nutrition, Odyssey Logistics & Technology and Enthone, Inc. Please visit http://www.mason23.com or http://www.masononofrio.com/blog.

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Press Release: Dan Healy Joins Mason Onofrio as New Media Manager

Former BrazenCareerist social media guru joins Mason Onofrio offering Connecticut businesses a sophisticated instate resource

NEW HAVEN, Conn., (Oct. 9, 2009) – From Twitter to Facebook, blogging and beyond, social media is taking the world by storm. From a business perspective, social media is connecting brands directly with their followers and global communities by combining text, picture, audio and video content to foster interaction and loyalty.

“Social media is about creating conversations, connecting brands directly with their audiences, but more importantly, allowing the public to shape consumer discussion about brands,” said Dan Healy, manager, new media, Mason, Inc. and Mason Onofrio Public Relations. “People are talking and will continue to talk about your brand, and social media allows you to participate in those conversations.”

Before coming to Mason Onofrio, Healy was instrumental behind the launch of BrazeenCareerist.com as Client Services and Community Manager, and he has spoken at industry conferences about social media as a marketing and recruiting tool.

At Mason, Healy will work with clients to first conduct a social media analysis by identifying where conversations in their industries are occurring, who the influencers of those conversations are and how visible any competitors may be. As Healy completes the social media analysis for companies, an underlying recommendation will be that it is necessary to have a “complete” brand and marketing strategy with social media as an extension.

“I believe in the power of social media, I believe in conversation, and I believe in the benefits of having an online presence,” said Healy. “However, organizations cannot put together a few profiles and cross their fingers. Instead, they need a vision and strategy that combines a social media program with traditional brand advertising and public relations to best reach their audiences.”

“As a full-service agency, we want to provide a closed-loop program and take integration to the next level,” said Francis Onofrio, APR, president, Mason Onofrio Public Relations. “With Dan’s skill and expertise in social media, we’ll help our clients build better relationships with their stakeholders and help make it easy for them to participate in conversations where they previously did not have a voice.”

Press Release: Mason, Inc. Adds Manager, Interactive, and New Media Design

Neil Johnson joins award-winning advertising and public relations agency

BETHANY, Conn., (September 25, 2009) – Bethany-based Mason, Inc. announced today that Neil Johnson has joined the agency as Manager, Interactive & New Media Design.

Johnson will be responsible for designing new media, e-marketing and other web-based and interactive programs at Mason. Mason clients include Acadia Insurance Co., Connex Credit Union, the Connecticut Sun, Hospital for Special Care, Kardea Nutrition, The United Illuminating Company and Yale-New Haven Hospital.

“I’m incredibly excited to become a part of the talented staff at Mason. The atmosphere fosters creativity and rewards hard work, both of which are great for a designer like me,” Johnson said. “Here, I feel like an important piece of the puzzle in reshaping the interactive department, and I look forward to helping bring in new top shelf clientele.”

Johnson comes to Mason with seven years experience in creating and executing programs for companies of various sizes and disciplines. Johnson worked with notable clients such as Dictaphone Corporation, Philips and Ragozzino Foods developing original and functional design solutions for a wide range of applications.

Johnson currently resides in Meriden, Conn. He is active and enjoys hiking, kayaking and traveling.